TEAM VALVOLINE⁸
Team Valvoline Social
Client
Valvoline Motor Oil
Role
Art Direction & Design
Team
Creative Direction: Matt Lane Harris
Copywriting: Patton Smith
Team Valvoline has been sponsoring racers since the first checkered flag was waved. Fast forward 100 years or so and they’re still an integral part of racing culture — and with racers like Jimmie Johnson, Chase Elliot, and Alex Bowman the Valvoline logo has seen its fair share of champagne.
Utilizing Valvoline’s historical archives, the current driver roster, and a few peeks under the hood, we managed to show the true depth and historicity of the Valvoline brand.
