VALVOLINE⁶
Valvoline Collabs
Role
Concepting, Art Direction & Design
Team
Creative Directors: Matt Lane Harris & Brian Curtin
Copywriting: Patton Smith
Valvoline has fueled some of history’s most legendary races, gravity-defying jumps, and cough-inducing burn-outs — and now they’re inspiring a new generation of gearheads.
Alongside the roll-out of the Original Motor Oil campaign, we collaborated with Carhartt W.I.P. and Filson to produce two iconic Valvoline-focused collections.
Valvoline Collabs Hype Video
The Capsule Collection
This is real workwear for people who get their hands dirty. Filson says durable/livable like no other.
These pieces are for the everyday in’s and out’s of shop life.
“In The Pit” Collection
A twist on contemporary workwear that leans heavily into vintage racing culture and adds a little rebellious flare.
This one is for the people who live life to the max both on and off the track.
